100 Years of Advancing Destinations

Richard Scharf Jr.


President & CEO, VISIT DENVER
DMAI Member Since: 1995

Richard’s career in the hospitality industry began with Hilton nearly 30 years ago.  He’s worked for VISIT DENVER since 1993, most recently as the executive vice president of sales and marketing. Previously, Richard owned a publishing and consulting company representing more than 400 colleges and universities as conference sites. 

He was a chief consultant for studies conducted about the expansion of the Colorado Convention Center and the construction of Denver’s Hyatt Regency Convention Center Hotel. He also led a successful campaign to increase the lodging tax in Denver in order to competitively market the city.

Named Business Person of the Year by the Rocky Mountain News, Richard has been honored with the Colorado Hotel Sales & Marketing Association’s Hall of Fame Award, Governor’s Tourism Award and Meetings Industry Council of Colorado’s Leadership Award.