100 Years of Advancing Destinations

Real-time marketing is the new storytelling

Thursday, December 12, 2013

“The intersection of social, mobile, location and big data is real-time marketing,” said eMarketer’s Debra Aho Williamson at ANA’s Real-Time Marketing Conference last week in New York, where marketers including Coca-Cola, Kraft, Anheueser-Busch and Hasbro gathered to discuss and define the latest Holy Grail – RTM.

Link: 
http://multibriefs.com/ViewLink.php?i=52a9f98ac127d