100 Years of Advancing Destinations

Qantas tries to appeal to millennial fliers with branded-content site

Thursday, February 18, 2016

Australian airline Qantas, like many brands, wants to reach younger people, so it’s turning to content. AWOL, a brand-content site created last year with brand-content shop Junkee Media, features original articles and, yes, advertising from local tourism boards, rental car agency Avis and camera maker Olympus.