100 Years of Advancing Destinations

Priceline 'breakthrough' in reducing dependence on Google

Thursday, November 6, 2014

Priceline Group CEO Darren Huston isn’t exactly weaning the company off Google, but Priceline is reducing its dependence on Google AdWords in key markets through TV advertising. That is a very significant shift, and a long-term challenge to Google as other brands take to offline advertising.

Link: 
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