100 Years of Advancing Destinations

Press coverage of destinations matters least in travelers' decisions

Thursday, September 18, 2014

So much for the primacy of unpaid promotional channels. Buried in a very extensive study earlier this summer by TripAdvisor are two data points that show the disconnect between what travel businesses think matter in potential travelers making a decision to travel, versus what travelers actually think is important while choosing where to go.

Link: 
http://multibriefs.com/ViewLink.php?i=541b2551c7f73