With access to over 150,000 Post-Event Reports (PER) in DMAI's MINT database, a DMO is well-positioned to connect meeting planners with the necessary records to leverage and negotiate their business.
As a critical part of a meeting professional’s arsenal of material, a Post-Event Report (PER) as defined by the Convention Industry Council (CIC) is a report of the details and activities of an event. A collection of PERs over time will provide the complete history of a recurring event. A PER is completed by the primary event organizer of an event, in conjunction with the suppliers for that event, and filed with each venue and facility that was utilized.
Why is it important?
The PER helps:
- Convey the Bottom Line
The APEX PER can be used as a starting point to translate numbers to dollars and cents, which is the universal language of business. What decision makers (whether it is a boss or a supplier) really want to know is “How much did it cost? And how much was our net profit?”
- Leverage Your Business
Use it to analyze the numbers and conduct research. Numbers can act as a crystal ball while lending credibility and leverage. Numbers help an event organizer in two critical areas:
- Anticipation: Tracking numbers will reveal patterns that will help prepare for and predict the future of an event.
- Negotiation: Accurately demonstrating an event’s value gives an event organizer the credibility and confidence needed to negotiate effectively. For example, good historical data on room pick-up is vital when leveraging business with a hotel. Without it an event organizer is losing amenities, losing complimentary rooms, and losing discounted exhibit space.
- Determine Your Needs
A PER can help answer questions like “How many registration counters and registration personnel will be enough?” or “What food and beverage guarantee should be made?” It can give you insight into the unique characteristics of an event’s attendees. A PER can show if attendees bring their children to the event, if they make a vacation out of it, whether they drive or fly in, and whether they care about Saturday night airfare discounts. With this knowledge, an event organizer can make better decisions such as knowing that it is more important to negotiate for free parking instead of free health club passes.
- Support Your Career
Use it to demonstrate your professionalism and performance as a successful event organizer. If you have been tracking your numbers you can use this information during your annual performance review to demonstrate just how much you have contributed to the organization’s bottom line. The value of your professionalism and skill will become indisputable.
(From CIC website: http://www.conventionindustry.org)
Where can I get it?
DMAI’s Meetings Information Network (MINT) database houses more than 150,000 PERs for over 90,000 planners collected by over 140 DMOs over several years.
All PERs found in MINT are available to the primary planners for those events through the empowerMINT.com system. To see any PERs in MINT that are attached to your name,
- Register as a meeting planner at empowerMINT.com.
- Click on MyProfile.
- View PERs in the History section.
Please note that all PERs in the MINT database have been submitted by participating DMOs. You must have worked with a DMO for that event within the last two (2) years in order for the record to exist.
If you do not see a PER, you may request the DMO to share that record.
Still have questions?
Contact Elaine Rosquist, Director of Client Services, empowerMINT.com at firstname.lastname@example.org.