100 Years of Advancing Destinations

'Play Melbourne Live' experiments with using Periscope for destination marketing

Thursday, January 21, 2016

In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.

Link: 
http://multibriefs.com/ViewLink.php?i=56a149c74c4f8