100 Years of Advancing Destinations

Personal recommendations are still the most important planning source <br>for travelers

Thursday, March 27, 2014

While the Internet has risen to be the second biggest source of trip planning, more traditional sources such as travel agents, guidebooks and traditional media (TV, radio, newspapers, and magazines) are losing out. On the other hand, social media as a source of travel advice is still not matching the hype and effort that’s being put into it by travel brands.