100 Years of Advancing Destinations

Paul Serff


President Emeritus, Texas Travel Industry Association
DMAI Member Since:

Paul Serff serves as President Emeritus of the Texas Travel Industry Association and the Texas Tourism Foundation.  TTIA represents a wide range of attractions, sports franchises, historical/cultural sites, convention and visitors bureaus, hotels, zoos, and many other organizations throughout Texas.

Prior TTIA, Paul spent nearly 30 years managing sports and entertainment facilities in Hershey, Pennsylvania and San Antonio, Texas (most recently, Fiesta Texas).  He has gained a national reputation, not only in attractions and facilities management, but in travel and tourism as well.

Paul served as President of IAAPA and continues to serve on its advisory board.  He currently serves on the UTSA Development Board, is a member of the board of the U.S. Travel Association, and serves as chair of the U.S. Travel Association’s Foundation.  He is also a member of the Texas State Parks’ Advisory Committee and Texas Homeland Security’s Critical Infrastructure and Key Resource Council.

Paul has been in volunteer leadership positions on three chamber boards and a tri-county economic development corporation.  In San Antonio, he served on the USO, Greater Chamber, Children’s Miracle Network Boards, and the District Boy Scouts’ Executive Council.

Paul and his wife Kathy live in Austin.