Home   :   Contact Us   :   Find a Destination



Members Sign In   >>   Print Version   >>

Login

Destination Professionals : Allied Members : Students & Educators : Meeting Professionals : Media : Travelers

 
 

DMO Web Brochure

 
Web Brochure
 



RatesFeatured Destinations
Request a Webinar
Access MINT

empowerMINT.com is the only virtual national sales office for the DMO industry, the only one strategically working to connect planners and their meetings… to your destination and your experts.
  • 4 out of 5 planners specify the internet as the single most useful source of information for researching destination options.

  • Additionally, planners cite researching 5-8 destinations simultaneously when first considering destination options for their meetings.
At empowerMINT.com, a planner, in the initial stages of decision making, can be EDUCATED on the value of working with a DMO, FIND your destination quickly, be INFLUENCED by your specific offerings, and CONNECT directly with your sales people.

In today’s fierce meeting’s business environment, this collaboratively powered initiative ensures we prove that the overall customer experience of working with a DMO is a superior one, and that we, as destination marketing organizations, invest marketing dollars wisely… reaching more planners than ever before.

In its full scope, empowerMINT.com is about working collectively to build a better brand for DMOs, addressing our relevancy, and utilizing technology to our advantage!

Understanding the value of the combined components of empowerMINT.com
Two powerful exclusives combine to make empowerMINT.com a marketing solution aimed at making it EASY for planners and DMOs to do business.


Subscription Information & Forms
Click on the links below to find out more about empowerMINT.com or to subscribe and start targeting business for your destination!


empowering FEATURED DESTINATIONS component
empowerMINT.com exclusively drives demand directly to the DMO.  No other RFP channel does that!   This exciting DMO network creates the ultimate one-stop-shop for the growing online meeting and convention planning marketplace. 
  • Planners easily search and compare meeting needs across multiple destinations.
  • Planners save time and money submitting one FastTrackRFP to multiple destinations.
  • Planners manage a single profile and can search and compare multiple destinations.
  • DMOs connect directly with planners for leads and inquires. 
  • DMOs create special offers and allow venue partners to offer hot dates.
  • DMOs provide a cost free advertising channel for their venue partners.
  • DMOs profit from consistent overt marketing efforts aimed to drive planers directly to empowerMINT.com-email marketing, search engine marketing, partnerships and alliances
  • DMOs benefit from search engine marketing (SEM) strategies targeted specifically at planners and the meeting market industry.


MINT HISTORICAL DATA BASE component
MINT is another DMO exclusive… providing access to a database with over 40,000 meetings from 20,000 organizations, this is the most comprehensive meetings database available.  DMOs can provide their sales teams with countless opportunities to search and query for more intelligent prospecting, which will ultimately translate to better customer relationships and more room nights!  

The information contained in the MINT database is strengthened each day by additional bookings and histories from over 150 dedicated convention and visitors bureaus.  This is an “owner operated” system which requires commitment, but the rewards are abundant!  Plus, 50% of the meetings in the database have less than 200 rooms on peak nights, making it a valuable resource for your DMO regardless of size. 

How the two powerful exclusives (Featured Destinations and MINT) work for you





empowerMINT.com in Summary
The changing demand in the meetings market requires new tools to meet the needs of our customers and the way they do business.  Join empowerMINT.com to discover a powerful online tool that simplifies the research, distribution, and selection of destinations, hotels, and meeting venues.  Leverage your existing assets to drive more RFPs to your destination, create a referral network, and collectively improve the historical database for intelligent prospecting. 

“To see our vision from years ago culminate in this powerful platform we call empowerMINT.com is extremely exciting.  It really creates a unified presence for DMOs and enhances our value to customers, stakeholders and the meetings industry.  The power of collaboration and partnership is the cornerstone of every DMO and empowerMINT.com builds on that foundation.” – Richard Vaughan, CTA, Senior Vice President, Sales and Marketing, Metropolitan Tucson Convention & Visitors Bureau

 Learn more now! Contact Christine Shimasaki for more information.



Empowering the DMO Network:
An Introduction to empowerMINT.com Webinar
The changing demand in the meetings market requires new tools to meet the needs of our customers. Discover empowerMINT.com - a powerful online tool for meeting professionals that simplifies the researching, distribution, and selection of destinations, hotels, and meeting venues.  Learn how DMOs can leverage existing assets to drive more RFPs to their destinations, create a referral network, and collectively improve the historical database for intelligent prospecting.

Invite your sales, marketing, and membership teams to learn about DMAI’s most important initiative.

MINT Training:
Upcoming Webinars
8 September, 11:00 am - 12:00 pm ET
Reserve your seat!
     
23 September, 2:00 - 3:00 pm ET
Reserve your seat!
MINT Administrator Training
Training for MINT Administrators on entering bookings and histories and managing their DMO users.



MINT Tips for Sales Managers
MINT is a DMO exclusive…providing access to a database with over 40,000 meetings from 20,000 organizations, this is the most comprehensive meetings database available.  DMOs can provide their sales teams with countless opportunities to search and query for more intelligent prospecting, which will ultimately translate to better customer relationships and more room nights!  


Upcoming Webinars
25 August, 11:00 am - 12:00 ET
Reserve your seat!

14 September, 2:00 - 3:00 pm ET
Reserve your seat!

30 September, 11:00 am - 12:00 ET
Reserve your seat!
The information contained in the MINT database is strengthened each day by additional bookings and histories from over 150 dedicated convention and visitors bureaus.  This is an “owner operated” system which requires commitment, but the rewards are abundant!  Plus, 50% of the meetings in the database have less than 200 rooms on peak nights, making it a valuable resource for your DMO regardless of size.  

In this webinar learn how to harness the information in this powerful system for your DMO!
 

empowerMINT.com Demos:
Upcoming Webinars
24 August, 2:00 - 3:00 pm ET
Reserve your seat!
     
15 September, 10:00 - 11:00 am ET
Reserve your seat!

28 September, 2:00 - 3:00 pm ET
Reserve your seat!
Empowering the DMO Network Overview
Introduction to DMAI's most important sales and marketing initiative for the meetings market. Learn how industry collaboration will enhance the value proposition of your DMO/CVB to the meeting planners, and how to share bookings and histories and benefit from intelligent prospecting in the industry's own unique database.
 
For additional questions, please contact Elaine Rosquist, Director of Client Services at (202) 835-4209.

Information Contact
Christine Shimasaki, CDME, CMP
Managing Director of empowerMINT.com
shimo@destinationmarketing.org
Account Management Contacts 
Elaine Rosquist, CMP
+1.202.835.4209
+1.202.835.4089 - fax
 
Mitchell Gehrisch
+1.202.835.4080

Home : Contact : Find a Destination : About : Join : Events : Resources : Foundation
Destination Professionals : Industry Partners : Students & Educators : Meeting Professionals
Media : Travelers
Copyright 2010 Destination Marketing Association International
2025 M Street, NW, Suite 500, Washington, DC 20036
Tel: +1.202.296.7888   Fax: +1.202.296.7889   Email: info@destinationmarketing.org