12 - 14 NOVEMBER 2008
RENAISSANCE PROVIDENCE HOTEL
PROVIDENCE, RHODE ISLAND
New! DMMI is partnering with Gammet Interactive to offer an exclusive e-Marketing Insight Conference. Attendance for this special track – featuring sessions on internet marketing, online travel trends and Web 2.0 – is extremely limited.
The e-Marketing Insight Conference is an innovative and affordable internet marketing educational conference designed specifically for travel and tourism industry professionals.
e-Marketing Insight Conference attendees have exclusive access to a special track of education session, but also benefit from participating in the DMMI Opening Keynote session and the DMMI Interactive Learning Shirtsleeves.
1:00 pm - 2:45 pm
Online Travel Planning Trends & Consumer Usability
The wants and needs of online travel consumers are constantly changing. Knowing their current habits and tendencies are keys to the success of your online travel marketing programs. In this session, receive updates on the latest online consumer trends. These research and data collection experts will walk you through live consumer web site usability studies for the leisure and group meetings market place – giving you a unique, first-hand perspective of the travel consumer web experience.
Erin Francis-Cummings and David Bratton, Destination Analysts 1.5 additional PDM credits
3:00 pm – 4:30 pm
Online Advertising: How to Successfully Navigate the Media Shift
As the media shift continues from print to online, destination marketing organizations must learn how to develop and implement effective internet advertising campaigns to merchandise their product. In this session, learn how to effectively deliver your online marketing message through advertising and partnerships, develop strategic online advertising plans and learn more about working with ad networks and online agencies.
Tania Leichliter, AdGenuity Marketing Solutions, Inc.
4:30 pm – 6:00 pm
Opening Keynote
Patrick McGaughey – Communication: Building Your Message
 Communication — it is the foundation for success in every organization and every career. International business consultant, Patrick H. McGaughey, has a fun yet pragmatic view of the issues facing our communication skills. From removing fears to framing your message, learn how to understand your target audience better before building your message, how to ensure that others understand you clearly, and how to close a presentation with participants in agreement. Highlights will include the internal “Basketball Communication Lesson” and how to close a presentation with participants in agreement. Throw in some generational and gender communication skills … and this will be the fastest hour of the conference. You will leave this session challenged to make changes in your personal and professional presentations that will build your career and organization.
6:30 pm – 8:00 pm
Sponsored by the Providence Warwick CVB
Location TBD
Thursday 13 November 2008
8:00 am – 5:00 pm
Share Book Room
8:00 am – 9:00 am
Breakfast Chat
Catch up with your peers and discuss “table topics” over breakfast and coffee.
9:00 am – 10:15 am
Social Networking & User Generated Content — Who, What, Where and Why?
Social networking, user generated content and peer review sites continue to capture the buzz of the travel, tourism and hospitality industry. Social networking guru, Martin Stoll, will navigate you through this phenomenon by explaining who is leading the charge, what resources are utilized to achieve success, where the marketplace will be moving in the future and why embracing this form of online communication is critical to future success.
Martin Stoll, GoSeeTell Travel Network
10:15 am – 10:45 am
Networking Break
10:45 am – 12:15 pm
Interactive Learning Shirtsleeves - Part 1
Roll up your shirtsleeves and discuss essential DMO issues with you colleagues. One of DMAI's most popular offerings, Shirtsleeves are always information and conversational, so bring your experiences and challenges to the table. Groups meet in the following areas: convention sales, marketing/public relations, tourism sales, services (convention services/visitor services/membership services combing), finance/administration and new groups this year include: CEOs and technology. These group will reconvene Friday 16 November, from 10:30 a.m. -- 12:15 p.m.
Open to DMO professionals, students and educators.
12:15 pm – 1:15pm
Networking Lunch
1:30 pm – 2:45 pm
Maximizing the Online Marketing Mix: 5 Strategies for Travel Web Success
To be an effective online travel marketer in today’s hype-happy world, you need to be able to focus on tactics that are not only fun and flashy, but fundamental sound. In this session, take a close look at five functions – Search, Content, Blogging, Video/Image Applications, and e-Mail Marketing. Examine how to implement a strategy for each one of these programs that will encourage acquisition and enhance retention of the web savvy traveler.
David Serino, founder and e-strategist, Gammet Interactive
2:45 pm – 3:15 pm
Networking Break
3:15 pm – 4:30 pm
Measure, Then Manage — Web Analytics in Action
Web analytics is transforming not only online marketing, but marketing as a whole. The quality and insight offered by today’s web analytics solution has advanced enormously in recent years … but how does a DMO harness this power? This information rich session includes how to select a web metrics solution that suits your DMO; identifying the ‘measurements that matter’; how to report in a clear, compelling way to stakeholders; tracking campaigns and avoiding paralysis through analysis. Through case studies, practical examples and a 10-point plan, this session demonstrates how to use the power of web analytics to power your online and marketing strategies.
Chris Adams, Miles Media
David Kirschner, Omniture
Friday 14 November
8:00 am – 12:00 pm
Share Book Room
8:00 am – 9:00 am
Breakfast Chat
Grab breakfast and coffee, and engage in additional "table topics" with newfound colleagues.
DMO Top Ten 2.0 Awards
You know that you need to dive into Web 2.0 opportunities but don't know where to start? Bill Geist shares his picks for the Top Ten Destination Marketing sites making the most of 2.0 technologies. You'll see the best integration of podcasts, blogs, e-newsletters, video, consumer reviews and more in this celebration of DMO websites that connect with today's travel consumer like never before.
Bill Geist, president, Zeitgeist Consulting
Roll up your shirtsleeves and discuss essential DMO issues with your colleagues. One of DMAI's most popular offerings, Shirtsleeves are always informal and conversational, so bring your experiences and challenges to the table. Groups meet in the following areas: CEOs, convention sales, finance/administration, marketing/public relations, tourism sales, services (convention services/visitor services/membership services combined).
Open to DMO professionals, students and educators.
12:15 pm
e-Marketing Insight Conference concludes, Brown Bag Lunch provided
Hotel & Registration
For event registration and hotel information, click here.
|
