100 Years of Advancing Destinations

Online booking abandonment is huge in travel as consumers comparison shop

Thursday, March 20, 2014

Online booking abandonments — that is, consumers clicking to put a fare in shopping cart but never following through — is a huge issue in travel, and in a world of rampant comparison shopping by consumers, the numbers tend to be staggering.

Link: 
http://multibriefs.com/ViewLink.php?i=532b09ef64605