100 Years of Advancing Destinations

One screen does not fit all: Even millennials shop on the desktop

Thursday, February 12, 2015

It comes as no surprise that generational differences in digital and analog channel use can be huge. But as Millward Brown points out in its new report on cross-generational device use, there are other parameters to consider when trying to reach the right audience at the right time and place.

Link: 
http://multibriefs.com/ViewLink.php?i=54dce8ea62105