100 Years of Advancing Destinations

Mobile and targeting drive up email opens

Thursday, August 8, 2013

Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history. Mobile device adoption and the use of marketing automation to send more targeted emails are having among the biggest impacts on email performance.

Link: 
http://multibriefs.com/ViewLink.php?i=5203b45372c1a