100 Years of Advancing Destinations

Millennials to brands: Make loyalty programs fun, and save us some money, too

Thursday, October 22, 2015

Millennials just want to have fun. That may sound like a Cyndi Lauper lyric. It’s really a crucial insight for loyalty marketers who want their customer rewards programs to be a smash hit with the 80-million-strong U.S. consumer segment accounted for by 18- to 34-year-olds.