As the largest international association dedicated exclusively to the destination marketing industry, DMAI provides its members with the most cutting-edge educational resources, networking opportunities, and marketing benefits available worldwide.
Advocate for the DMO Industry
With destination marketing budgets facing increased competition from other government priorities for funding, it is more critical now than ever before to be a constant advocate for the travel industry and the dedication of marketing resources.
Accreditation - Assure volunteer leadership, stakeholders and employees that your organization has achieved the highest accepted standards by becoming an accredited DMO.
Event Impact Calculator – Calculator measures the economic value of an event and calculates its return on investment to local taxes.
empowerMINT - an online tool for meeting and event planners, which simplifies the researching, distribution, and selection of DMOs and their partner hotels and meeting venues. empowerMINT.com leverages and integrates the existing MINT historical database and thousands of existing customer relationships to create the DMO industry’s first lead generation and sales network.
Industry Research - Utilize DMAI’s regularly published research studies on revenue, expense and structural benchmarking, direct spending data, industry forecasts and more. The DMO Organizational & Financial Profile Study, DestinationNEXT, Destination Promotion: An Engine of Economic Development and the DMO Compensation & Benefits Study to name a few.
Performance Reporting - Accurately and comparatively evaluate, calculate and report your organization’s achievements using recommendations from DMAI’s Performance Reporting Handbook.
Destinations Showcase - Gather RFPs and build relationships at the one-day tradeshow in Washington, D.C. designed exclusively for destination exhibitors to interact with qualified meeting planners.
Advance the DMO Professional
DMAI is passionate about advancing the DMO professional, and is investing significant resources into new and innovative educational content, with the goal of raising the performance level of DMOs. Every employee of a member DMO is welcome to join DMAI as an individual member, at no additional cost to the individual or the organization, giving them full access to DMAI's resources.
Professional Development & Education - Benefit from DMO specific education that advances professional staff and highlights career growth throughout the year; e.g. Destination Marketing & Management Forum (The Annual Convention of DMAI); CEO Summit; Marketing Innovation Summit; Finance, Operations & Technology Summit; Visitor Services Summit; Membership Summit; Sales Academy and more .
CDME - Further your career as a senior-level destination professional by obtaining your Certified Destination Management Executive (CDME) designation, recognized by the industry as the highest educational achievement.
PDM - Earn a Professional in Destination Management (PDM) certificate by completing 40 educational credit hours at any stage of your destination career.
Community Groups – Designed to bring you in close contact with the experts in the field - your fellow destination marketing professionals and expert industry partners. Get the insight you need from the discussion forums and connect with industry peers through our member account and contact directories.
DMAI NewsBriefs – Stay up-to-date on the latest association and industry news with our weekly e-publication.
Committees - Get actively involved in the association and increase your leadership skills by joining a project-driven committee.