100 Years of Advancing Destinations

Meetings expertise vs. meetings experience

Thursday, December 3, 2015

A primary shift in the destination meetings industry over the last decade prioritized the value of the overall “experience” to engage attendees on a deeper, more visceral level. Destination marketing organizations, hotels, convention centers and meeting planners jumped on this trend in force by offering new lifestyle-oriented group activities ranging from cooking and mixology classes to community volunteer programs.