100 Years of Advancing Destinations

Marketing Innovation Summit

Date: March 2, 2016 - March 4, 2016
New York, NY | US $895/pp

The Marketing Innovation Summit is a multifaceted gathering for destination marketers. Utilizing research as a foundation, MIS delves into concepts and issues to impart solutions exclusive to the world of destination marketing.

MIS connects DMO marketing leadership across all budget and staff sizes. As the marketing role evolves, diverse topics that are explored include: promoting destinations with a focus on changing consumer behavior, leveraging technology suitable to varied staff and budget sizes, advocating for the destination and proactively managing economic disruptors. 

 

The Marketing Innovation Summit offers: 

  • RESEARCH DRIVEN AGENDA, featuring the “State of the DMO Marketer.”
  • PEER TO PEER EXCHANGES, instituting best practices - what is working and what is not.
  • OPPORTUNITY TO BUILD A POWERFUL NETWORK, collaborating to support each other's success.
  • LEARNING HOW TO OUTPERFORM, utilizing high performance methods in visitor marketing and partnerships.
  • WORKGROUP SHARING, grappling with the biggest changes and solutions in destination marketing.

Download DMAI’s 2016 Sponsorship Prospectus.


Registration | Who Should Attend | Hotel | Explore New York | Program at a Glance | Speakers | Sponsors | Get Social | Travel Information


Registration is now open!

Registration closes February 22, 2016. A $50 dollar fee will be charged to all cancellations. No refunds after February 22nd, 2016 unless proof of a medical or family emergency is provided in writing.


 

Who Should Attend

The Marketing Innovation Summit is open to all DMO marketing and communications professionals, as well as any integral partners.

As a working event that supports organizational integration and breaking down silos, we encourage DMO professionals who support marketing efforts, including technology and communications staff members, who may benefit from the discussion to attend as well.

Special content is delivered to professionals at the CMO level, including the evolving role of the CMO and how to build the marketing department of the future.


 

Hotel

Omni Berkshire Place 
21 EAST 52ND STREET AT MADISON AVENUE
New York , New York , 10022 

Rate - $309
Cut-off date -  February 19, 2016

For reservations, please click here. If you have any hotel issues, please contact Cindy Kong, DMAI Director of Meetings and Conventions at ckong@destinationmarketing.org.


 

Explore New York

New York City’s tremendous energy, excitement and diversity set it apart from all other destinations on the planet – and that’s no overstatement. With five boroughs – each with many neighborhoods – comprising the City of New York, there so much to see and do.

Our friends at NYC & Company have graciously provided attendees of the Marketing Innovation Summit with a Delegate Discount Pass. This pass is your ultimate guide to exclusive savings throughout the city. Redeem this offer by showing a printed or mobile version of the NYC & Company Delegate Discount Pass in its entirety at participating member restaurants and attractions, unless provided with a promo code for advance reservations, purchase or registration.

Download the Pass


 

Program at a Glance

Wednesday, March 2, 2016
8:00 am - 1:00 pm
Set-up & Arrivals/Registration Open - Julliard Foyer
Delegates should feel comfortable in arriving at their leisure.
1:00 pm - 2:00 pm
Networking Lunch - Vanderbilt Room

Great things in business are never done by one person. They're done by a team of people. We’ll provide a special impetus to acknowledge the spirit of camaraderie, openness, and cooperation that makes our industry unique. Don’t miss this collaborative session!

Immediately following, transition to Breakout 1.

2:15 pm - 3:15 pm
Breakout 1: CMO: Part I Solving for a Strategic Industrywide Problem - Metropolitan Room

What is an industry strategic issue that impacts long-range planning to be more successful? How can CMOs and Department Heads’ collective brain trust aid in the framing of a solution for a pain point that rises to the top? Pre-work required so more to come. Part II (Breakout 4) will be held Friday morning.

Facilitators: Ted Sullivan, Vice President of Tourism and Resort Analytics, Adara; Nate Huff, Senior Vice President, Miles Partnerships

Breakout 1:  MARKETING LEADERS: Part I - Solving for a Tactical Industrywide Problem - Madison

What is an industry tactical issue that impacts daily work to impede greater productivity? How can Marketing Leaders collectively frame a solution that elevates productivity? Pre-work required so more to come. Part II (Breakout 4) will be held Friday morning.

Facilitators: Cara Frank, Director of Marketing and Communications, Simpleview; Michael Durwin, VP of Digital Strategy and Social Media, Fuseideas

3:15 pm - 3:30 pm
Break
3:30 pm - 4:15 pm
Global Branding - Speaker to be Determined - Julliard Room

Nike is inspirational. Walt Disney is magical. So what is the essence of your brand value?

As destinations are brands unto themselves as much as Apple, Coca Cola and Nike, what emotional triggers, perceived social equity and commitment to an “experiential” value is your destination evoking and promising?

Learn from branding experts inside and outside the industry who tackle this evolving “value” on a daily basis as they also seek to deliver a uniquely compelling brand essence equal to our destinations.

4:15 pm - 5:15 pm
The Agency Relationship: Best Practices in Oversight - Julliard Room

Even the best client-agency relationships need evaluation. What is the true “working” relationship that functions behind the scenes? Are you a good client? What is expected of each party, whether it be a range of services from one party or multiple services from multiple parties?

This is your opportunity to have those uncomfortable conversations about effective working relationships that you may not want to have with your own agency. Your marketing relationships and investment of time and staff resources will be enhanced through the forthright exchange.

Moderator: Joanne Davis, Founder, Joanne Davis Consulting, Partner and Joint CEO in SCAN International
Panelists: The Martin Agency and Brooklyn Brothers

Immediately following, transition and transfer to cocktail reception.

5:30 pm - 5:45 pm
Transfer to NYC & Company Welcome Toast
5:45 pm - 6:30 pm
NYC & Company Welcome Toast
 
Thursday, March 3, 2016
8:00 am – 8:45 am
Networking Breakfast: Breakfast with Brand USA: How to Reach a Diverse Set of International Markets - Vanderbilt Room

Speaker: Karen Gruenberg, SVP of Marketing and Alliance Partnerships, Brand USA

9:00 am - 9:15 am
Welcome Remarks: Fred Dixon, President and CEO, NYC & Company, and Marketing Innovation Summit Leadership Committee - Vanderbilt Room
9:15 am - 10:00 am
Marketing Attribution: A Full Funnel Media Approach

It’s no secret that the DMO industry is in a state of flux right now. The role and function of DMOs is being disrupted with the massive change in how travelers reach, choose and experience destinations.

The global question is: How can DMOs maintain their value now and into the future? It just may take a revolution.

Speaker: Wendy Olson Killion, Expedia Media Solutions

10:00 am - 10:15 am
Break
10:15 am - 11:15 am
The Power of Millennial Alignment - Julliard Room

It's time we change the conversation about Millennials—from one of complaining, to one of curiosity and learning—because when we do, we uncover the tremendous power that exists when we align our organizations with where the Millennial generation is already heading.

In this session, Jamie explores research from his latest book (When Millennials Take Over) that illustrates the more important role Millennials play as decoders of the key changes that are happening in the business world today. Citing case studies from organizations that have cracked the code on both performance and employee engagement, Jamie will explore the four key capacities organizations need to succeed in this new normal and how to build them inside your organization, attracting Millennials as both employees and customers along the way.

Speakers: Charlie Judy and Jamie Notter, Co Founders, WorkXO

11:15 am - 11:30 am
Break
11:30 am - 12:30 pm
Breakout 2: Deeper Dive for CMOs / Department Heads - Metropolitan Room

The Power of Millennial Alignment: Harnessing a Vibrant Work Culture

Facilitator: Charlie Judy, Co Founder, WorkXO

Breakout 2: MARKETING LEADERS - Leadership and Managing Up - Madison

The Power of Millennial Alignment: Harnessing a Vibrant Work Culture

Facilitator: Jamie Notter, Co Founder, WorkXO

12:30 pm - 1:30 pm
Networking Lunch
1:45 pm - 3:30 pm
Campaign Face-Off: It’s time to put that spirit of collaboration to the test! - Julliard Room

The grass is always greener on the other side right? Small and mid-market DMOs are always dreaming about the possibilities that come along with larger budgets. And large market DMOs want less of the politicking that comes with a multitude of stakeholders.

Well now is your chance to see what it’s really like on the other side. During this session, DMO pros will be separated into two groups based on their budget. Small and mid-market DMOs will have the opportunity to brainstorm how they would allocate budgets, structure departments and develop campaigns if they were running a larger DMO. Likewise, the large DMOs will have the opportunity to showcase what they would do with a smaller budget.

This exercise will allow attendees to tap into the mindset of their cohorts, and give valuable perspective for destination marketing leaders who are planning for the future.

3:30 pm - 3:45 pm
Break
4:00 pm - 5:00 pm Breakout topics will be developed by the attendees.
Breakout 3: CMO - Co-facilitated Peer-to-Peer Discussion - Metropolitan Room
Breakout 3: MARKETING LEADERS - Co-facilitated Peer-to-Peer Discussion - Madison
5:15 pm - 6:30 pm
Peer-to-Peer Happy Hour

 

Friday, March 4, 2016
8:00 am – 8:30 am
Breakfast: Recap of Thursday and framework for Friday's assignment - Vanderbilt Room
Speaker: Vickie Singer, SVP of Marketing and Communications, DMAI
8:30 am - 9:15 am
Driving Content Value in a Noisy and Cluttered Digital Environment - Julliard Room

Traditional advertising and sponsorships are necessary to establish brand recognition in a community, and content marketing allows you to foster new relationships while engaging your customer in a conversation. It is a unique way to differentiate your destination to your target audience. Learn what is important, and what's not, to be seen and heard.  

Speakers: Susan Wilson, TravMedia; National Geographic

9:15 am - 10:00 am
What “Disrupt” Really Means For Destination Marketers - Julliard Room

Industry experts agree, disruption is the new normal and it will continue to shape the future of marketing. Algorithms will continue to change, the consumer experience will become increasingly fractured and your data will get even bigger.

So what does this mean for destination marketers? And how to you get your organization ahead of the curve?

Speakers: Krista Pappas, VP of Membership, LOLA; Brian Harniman, Managing Director, Brand New Matter, Inc.

10:00 am - 10:15 am
Break
10:15 am - 11:30 am
Breakout 4: CMO Part II - Solving for a Strategic Industrywide Problem - Metropolitan Room

Now that you have discussed a framework from Wednesday, it’s time to develop a real solution to put into practice for the DMO industry.

Facilitators: Ted Sullivan, Vice President of Tourism and Resort Analytics, Adara; Nate Huff, Senior Vice President, Miles Partnerships

Breakout 4: MARKETING LEADERS Part II - Solving for a Tactical Industrywide Problem - Madison

Now that you have discussed a framework from Wednesday, it’s time to develop a real solution to put into practice for the DMO industry.

Facilitators: Cara Frank, Director of Marketing and Communications, Simpleview; Michael Durwin, Director of Digital Strategy and Social Media, Fuseideas

11:30 am - 12:30 pm
The Future of Marketing Innovation - Julliard Room

Marketers are constantly looking into the future, trying to predict the next big trend. While we can't see the future, we can analyze past performance in order to inform the marketing we do in the present. What's more, we’ll be comparing these predictions year-over-year at future Summits.

Take a role in exploring some of the biggest marketing trends that you’ll be likely to encounter in the next few years, along with some expert tips for how you can capitalize on them.

12:30 pm - 2:00 pm
Brown Bag Lunch - Julliard Room

Option: Connect/Learning Lab -  access to brilliant minds from inside and outside the travel industry, explore solutions and technologies to assist in your day to day work. Take away a short list of sites and services to assist you in being more effective.

2:00 pm
YouTube Field Trip
Enjoy NYC or departures for home

 


Speakers 

Ted SullivanTed Sullivan, Vice President of Tourism and Resort Analytics, Adara

Prior to joining ADARA, Ted was vice president of business strategy and development at MMGY Global, where he played a key strategic role working with a variety of clients including Visit Europe, New Mexico Tourism, Bermuda Tourism Authority, and Visit Savannah and accelerated growth across all of the company’s travel categories.

Previously Ted created and successfully expanded the DMO MOJO event, which has become a destination staple for creative thought leadership in the industry. In addition, he is a popular speaker and contributor to industry publications and conferences, and wrote one of the industry’s most read blogs, Travel With Ted, which chronicled his travels around the world.

Ted was instrumental in the growth of MMGY across all of its travel verticals. Spearheading the new business efforts of the entire agency for the past five years, he helped grow MMGY to the globe’s largest advertising firm solely focused on travel and tourism.

 

Cara FrankCara Frank, Director of Marketing and Communications, Simpleview

Cara Frank joined Simpleview in 2008 as a Sales Associate and is now Director of Marketing & Communications. In her role, Cara is responsible for the communication and marketing efforts of Simpleview products and services. Her past experience includes working with Simpleview clients as a Sales Associate and also as the Director of Convention Services & Sports Sales for the Greater Madison Convention and Visitors (GMCVB). She received a Bachelor of Science degree from the University of Wisconsin, Madison and works from the Wisconsin Simpleview office.

 

Michael DurwinMichael Durwin, VP of Digital Strategy and Social Media, Fuseideas

Michael Durwin brings more than 15 years of digital experience, both on the agency and brand side, to Fuseideas. Durwin is a social media pioneer; developing strategies around content marketing, geo-targeting, digital psychographics in the early 90s and developing some of the first social media campaigns and branding efforts for major brands in the mid-2000s. He is the former Boston Social Media Club secretary, a current Google Glass Explorer and listed as an expert resource by the W3C. Durwin does frequent speaking engagements on the topics of content marketing, social media and wearable technology. He most recently spoke at the Wearable Tech Expo in NYC, FutureM in Boston, Microsoft Technology Center in Cambridge, MA and was recently interviewed by Bloomberg and CNN.  Michael has led creative work for Fuseideas and others that has led to 2 Mark Awards, a Bell Ringer award, an Emmy, an Adobe Site of the Week, Golden Merit award, Mobile Dev award, NAMIC Multicultural award and a Top Video for AdAge.com. Michael is currently the director of digital strategy & social media for Fuseideas’ Winchester office.

 

Karen GruenbergKaren Gruenberg, SVP of Marketing and Alliance Partnerships, Brand USA

Karyn Gruenberg is senior vice president, partner marketing & strategic alliances at Brand USA, the public-private partnership whose mission is to increase incremental international visitation, spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karyn is responsible for leading partner marketing efforts, as well as building strategic alliances to leverage the combined resources and expertise of the industry. Her leadership includes development and oversight of all co-op marketing programs that add and create value for partners, amplify our partners’ international reach, and drive inbound visitor travel and tourism dollars to all 50 states, the District of Columbia, and the five territories. In addition, Karyn leads the organization’s efforts to generate $100 million in annual contributions from organizations within and beyond the travel industry. An integral part of Karyn’s leadership includes working with the marketing teams and agencies in strategic development of the consumer and global marketing campaigns, while engaging the travel trade as well as broadcast, online, and other media advertising partners to enhance the message and reach worldwide.

Among her many accomplishments at Brand USA, Karyn established the core partner program strategy that today includes more than 100 programs and 200 opportunities. These programs have helped earn Brand USA a strong partner program retention rating of more than 90% and maximize partner contributions.

 

Charlie JudyCharlie Judy, Co-Founder, WorkXO

Charlie forged a successful career over two-decades as an HR Executive with some of the world’s most prominent professional services organizations; he has traversed the global economy while living and working in Chicago, New Orleans, New York, St. Louis, Brussels, Belgium, and Hyderabad, India. He's a renowned blogger with a penchant for disrupting the management norms to which we’ve fallen prey and he’s a sought-after expert on simplifying Human Resources. Charlie believes the future of work is not about better HR systems, technologies, or the next shiny object; it's not about any one best practice, secret recipe, or magic formula. He is a graduate of Tulane University’s A.B. Freeman School of Business and is a CPA, SPHR, and SHRM-SCP.

 

Jamie NotterJamie Notter, Co-Founder, WorkXO

Jamie began his career in the international conflict resolution field, designing and delivering conflict resolution training programs in areas of ethnic conflict in the 1990s. He transitioned into organizational work, initially as a diversity trainer and consultant, and later leading his own management consulting practice where he specialized in helping systems work through the most difficult conversations. In the end, he realized that no matter what kind of work he was doing inside organizations, it all came back to culture, so that is his focus. An avid writer, he’s been blogging successfully since 2005 and has written e-books on Generational Diversity and Culture That Works. Jamie carries a master’s degree in conflict resolution from George Mason University, and a Certificate in Organization Development from Georgetown, where he serves as adjunct faculty.

 


 

Sponsors

Marketing Innovation Summit would not be possible without the support of our sponsors. Join us in showing our thanks for their continued investment in your education and the success of the destination marketing industry!

Program Sponsors: Madden Media, Brand USA

Madden Media

Brand USA 

Supporting Sponsor: Barberstock, Destination & Travel Foundation, Expedia Media Solutions

 Barberstock

 Destination & Travel Foundation

Expedia Media Solutions

 


Get Social at #MISummit16

Find our @meetDMAI accounts on Facebook, Twitter, Instagram and LinkedIn. Give us a follow and tag us in your social media posts.

In addition, join our Marketing Innovation Summit Facebook event to network, share photos and get event updates.

Use the #MISummit16 hashtag for any event posts on Twitter, Instagram and Facebook.

 


Travel Information

Getting Here

For those traveling by air, the City is served by seven area airports. Of these, three are major hubs: John F. Kennedy International Airport (JFK) and LaGuardia Airport (LGA) are both in Queens, while Newark Liberty International Airport (EWR) is located in neighboring New Jersey. These three airports provide access to the City via taxis, buses, vans, subways, trains and private limo car services.

John F. Kennedy International Airport (JFK)
Jamaica, Queens | kennedyairport.com | 718-244-4444
JFK is 15 miles from Midtown Manhattan. It handles the most international traffic of any airport in the United States—more than 406,000 flights and 50.4 million–plus passengers annually. About 7,600 weekly domestic arrivals/departures connect to JFK, and 80 airlines serve its six
passenger terminals.

Getting to Manhattan from JFK:

  • Taxi: the flat-rate fare is $52.80 (excluding tolls and gratuity); 50–60 minutes to/from Midtown. 212-NYC-TAXI.
  • Subway: $7.75 ($5 for AirTrain JFK and $2.75 for subway); 60–75 minutes to Midtown Manhattan on the A subway line at the Howard Beach–JFK Airport station, or the E, J, Z subway lines and Long Island Rail Road (LIRR) train at the Sutphin Blvd./Archer Ave. station.
  • Train: $5 AirTrain JFK connects to LIRR Jamaica Station, $10 peak/$7.25 off-peak train to Penn Station (NOTE: $6 surcharge for tickets purchased on board train).
  • Public bus: $2.75 (with free transfer to subway line into Manhattan); 60–75 minutes to Midtown. The Q3 bus at JFK connects to the F subway line, the B5 connects to the 3 and 4 lines, and the Q10 bus connects to the E and F lines.
  • Private bus & van companies: from $16–$20.
  • Higher prices for private limo car services.

LaGuardia Airport (LGA)
Jackson Heights, Queens | laguardiaairport.com | 718-533-3400
LaGuardia is on the northern shore of Queens and is the closest airport to Midtown Manhattan at about 8 miles away. It handles domestic US flights and shuttles, and Canadian and Caribbean air traffic, with 338,500-plus flights and 26.7 million passengers annually. Its four passenger terminals serve more than 6,955 weekly arrivals/departures.

Getting to Manhattan from LaGuardia:

  • Taxi: Metered fare is approximately $30–$50 (excluding tolls and gratuity); 30 minutes to/from Midtown. There is a $1 surcharge for trips taken 4–8pm on weekdays and a 50-cent surcharge charged for trips taken 8pm–6am daily. 212-NYC-TAXI.
  • Public bus: fare is $2.75 for the M60 bus between LaGuardia and Manhattan’s Upper West Side (106th Street and Broadway); 45–60 minutes. For subway connections from the airport into town, board the express Queens Q70 bus and disembark at the 82nd St./Jackson Heights subway station (for the 7 subway line) or the Jackson Heights/Roosevelt Ave. subway station (for 7, E, F, M or R subway lines); add 15–20 minutes for the subway ride.
  • Private bus and van companies: $13–$20.
  • Higher prices for private limo car services.

Newark Liberty International Airport (EWR)
Newark | newarkairport.com | 888-EWR-INFO
Newark Liberty welcomes more than 414,700 flights and almost 35 million passengers annually. There are more than 29 international and domestic carriers, with more than 7,700 weekly domestic arrivals/departures. The airport is across the Hudson River from New York City, 16 miles and 45–60 minutes from Midtown Manhattan.

Getting to Manhattan from Newark Liberty:

  • Taxi: Service to Midtown is permitted only via New Jersey–regulated taxis. Metered fares range $60–$75 (excluding tolls and gratuity). During weekday rush hours (6–9am and 4–7pm) and on weekends noon–8pm, there is a $5 surcharge to anywhere in New York State, except Staten Island. Seniors (ages 62 and older) receive a 10% discount. New Jersey taxis add a $5.50 surcharge to all credit card transactions. Newark Taxi Commission, 973-733-8912; Elizabeth Taxi Commission, 908-820-4000, ext. 4178. When traveling to Newark Liberty from Midtown, taxi service is via NYC’s regulated taxis. Metered fares range $69–$75, plus a $5 surcharge (excluding tolls and gratuity). 212-NYC-TAXI.
  • Train: AirTrain Newark is free between EWR terminals. Purchase a flat-rate $12.50 ticket for a connection on an NJ Transit or Amtrak train into New York’s Penn Station. Note: Retain your $12.50 receipt to show to conductors on each train connection.
  • Private bus and van companies: $16–$20.
  • Higher prices for private limo car services.
Getting Around New York City

The best way to get around NYC is through a combination of walking and mass transit. NYC’s extensive system of subways and buses are operated by the MTA (Metropolitan Transportation Authority). The system is inexpensive, operates 24/7 and provides a fun way to extend sightseeing, and it gets you where you need to go—fast. Other interborough connections include ferries and even an aerial tramway. Getting an MTA MetroCard is your first step to navigating the City by subway or bus. A MetroCard is required to enter the subway system, while exact change or a MetroCard can be used on buses. You can purchase a MetroCard at any subway station from multilingual machines (which accept cash, and credit and debit cards) or booth attendants. Riders have three options for fare payment; a single ride ticket, a pay-per-ride MetroCard or an unlimited-ride MetroCard. A single-ride ticket costs $3, is sold only at vending machines and must be used within two hours of purchase. For MetroCards, there is a $1 fee to purchase so be sure to retain it (and check the expiration date on the back of the card—the MTA will issue a new MetroCard for no charge if your card has expired or is damaged). With a pay-per-ride MetroCard, the base fare for a subway or bus ride is $2.75. If a value over $5.50 is added to the
card, an additional 11 percent bonus is added as well. Below are some samples with the bonus:

  • Buy a $ 9.91 MetroCard ($11 value) 4 rides
  • Buy a $19.82 MetroCard ($22 value) 8 rides
  • Buy a $39.64 MetroCard ($44 value) 16 rides

An unlimited MetroCard enables users to ride all subways and buses as often as they like and costs $31 for seven days or $116.50 for 30 days. Additional discounts are available for seniors age 65 and older, and disabled riders.

NYC Taxis

The City’s fleet of taxicabs is regulated by the NYC Taxi & Limousine Commission (TLC). Taxicabs operate 24 hours, provide door-to-door service and accept cash or credit cards. The City’s famous yellow fleet is primarily seen throughout Midtown but can be hailed for trips to other boroughs and even to other states. NYC’s new apple-green Boro Taxis can pick up hails in the Bronx, Brooklyn, Queens (excluding the airports) and Staten Island, plus northern Manhattan (north of West 110th Street and East 96th Street); they are not authorized to pick up any trips elsewhere in Manhattan. To hail a taxi, stand at the curb and look for a yellow cab with an illuminated white number on top. Off-duty cabs display the illuminated words “Off Duty” on the same sign. Board and exit the cab curbside.

For yellow or green taxis, there is a minimum meter fare of $3, and prices increase based on the distance and duration of the trip (assume prices are higher during peak rush-hour traffic). Surcharges apply to the meter price nightly, 8pm–6am, and Monday–Friday, 4–8pm. Drivers appreciate a 15–20 percent gratuity at the end of a trip. Bridge and tunnel tolls are not included in the taxi’s metered fare. For further details, visit nyc.gov/taxi or call 212-NEW-YORK from outside the City or 311 when in town.

Weather

New York City weather can vary from day to day, and even morning to afternoon, but a guide to the seasons can help you plan your wardrobe. Spring (March–May) in New York City brings budding flowers, light winds and rain, with the season's temperatures ranging from cool to very warm. Summer (June–August) is characterized by bright, sunny, hot days and later sunsets, sometimes accompanied by cool breezes in areas near the water. The fall season (September–November) is cool and crisp, so it's wise to wear layers. The winter months (December–February) are cold and snowy with less daylight, though the sky is often sunny, blue and clear.

Time Zone

New York City is in the Eastern Standard Time Zone (Greenwich Mean Time minus five hours during daylight saving time, from March through November, and minus six hours the rest of the year).

International Visitors

If you're visiting New York City from outside the United States, you may need a visa to enter the country.

Tipping Guidelines
  • Hotel doorman: $3 for hailing a cab
  • Porters and bellhops: $1–$2 per bag
  • Maids: $1–$2 per person, per day of your visit, or as much as $5 per day
  • Waitstaff and bartenders: 15–20 percent of total bill
  • Taxi drivers: 15–20 percent of total fare
  • Tips for other service personnel, such as theater ushers, tour guides and coat-check staff, are always appreciated.

It’s worth noting that if you’re having drinks at a bar, bartenders typically expect a $2 tip for every drink they serve you. Later, when the bar gets crowded, you’ll be glad that the bartender remembers you!

Special-Service Needs

New York City is committed to ensuring accessibility for everyone with special needs, and has equipped all buses with lifts for those in wheelchairs and those who have difficulty climbing stairs. In addition, many subway stations include elevators, ramps, visual display signs, accessible public telephones, and tactile and audio features on vending machines. Subways also have automated voices indicating stops, and all buses and select subway stations are wheelchair accessible. Many street-hail taxicabs accommodate wheelchairs. To request a wheelchair-accessible taxi, call the accessible dispatch center at 646-599-9999; text a request to 646-400-0789; or download the free mobile app “WOW Taxi” at the Apple App Store. Passengers with disabilities are eligible for reduced fares on most mass-transit trips. For more information about NYC accessibility, call 212-NEW-YORK from outside the City or 311 while in town; contact the Mayor’s Office for People with Disabilities (212-788 2830, TTY: 212-504-4115, nyc.gov/mopd).