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Marketing author Brent Green: The Boomers will dominate travel for 20 years

Thursday, June 9, 2016

Millennials are getting more and more attention in the media, and are no doubt a rising force in the travel industry. But Brent Green, an expert on marketing to the baby boom generation and author of Generation Reinvention and Marketing to Leading Edge Baby Boomers, says that the baby boom generation will continue to be the main driving force in the travel industry for the next two decades.