100 Years of Advancing Destinations

Los Angeles Tourism CMO on connecting with millennials

Thursday, April 7, 2016

The Discover Los Angeles tourism bureau’s new “Get Lost in L.A.” marketing campaign launched last month, specifically targeting the Millennial traveler. The bureau is going after younger travelers by promoting local neighborhood experiences beyond the iconic L.A. attractions, beginning with a new interactive YouTube video and a series of local travel itineraries customized by specific travel themes.