100 Years of Advancing Destinations

A Look into the DMAI Event Impact Calculator

Date: November 1, 2016, 2:00pm - 3:00pm

Economic impact can mean different things to the many stakeholders you work with every day to make meetings and events a thriving industry for your community. It can mean room nights, jobs, taxes, retail to transportation spending -- and everything in between. The question is: Are you harnessing the power of this information?

Take advantage of this live webinar with Adam Sacks, President of Tourism Economics, an Oxford Economics company, on how nearly 150 destinations are understanding and tracking the full economic power of meetings and events with DMAI's Event Impact Calculator.


Adam Sacks, President, Tourism Economics

In this webinar you will:

  1. Learn the major factors contributing to the rising importance of tracking a DMO's economic impact.
  2. Understand the basic background behind the new industry standard form of calculating economic impact.
  3. View a live demonstration of the Event Impact Calculator.
  4. Engage with expert Adam Sacks, President of Tourism Economics.


This is a free, hour-long webinar and demonstration with a question and answer session afterward. Click on the link below to register.