100 Years of Advancing Destinations

Long-awaited 'Sports Module' debuts Oct. 1

Thursday, August 15, 2013

As sporting events become an increasingly important part of group business for destination marketing organizations (DMOs), destinations must measure the economic impact of these events to make the case to policymakers for the ongoing development and growth of the sports sector. DMAI, with its partner Tourism Economics, an Oxford Economics Company, will begin to meet this need starting October 1 with the release of the Sports Module to the Event Impact Calculator.