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Lisbon's smart marketing campaign turns its tram lines into new city font

Thursday, February 13, 2014

Lisbon has come up with a smart marketing campaign to market the city, using its iconic tram and the electric lines. It has created a new font, called LX Type, based on the criss-crossing tram lines over the city skyline, where each alphabet and number stands for an attraction visitors can go to, using the public tram in Lisbon.