100 Years of Advancing Destinations

Leonard Hoops


President & CEO, Visit Indy
DMAI Member Since: 1995

Leonard Hoops is president & CEO of Visit Indy, the official destination marketing organization of Indianapolis.  He leads a team of 60+ full-time staff and oversees an annual budget of more than $14 million.

Hoops has been a DMAI member since 1995.  Prior to joining Visit Indy, he served as executive vice president & chief customer officer of San Francisco Travel, where he directed convention sales and marketing, convention services, and global tourism business development.  Hoops has also served as senior vice president & chief marketing officer for the Sacramento Convention & Visitors Bureau, senior vice president of marketing for the San Jose Convention & Visitors Bureau, and managed corporate communications for a $1 billion division of FMC Corp. in Santa Clara, Calif. 
 
Hoops has been named one of the “25 Most Extraordinary Minds in Hospitality & Travel Sales & Marketing” by the Hospitality Sales & Marketing Association International.  He earned a bachelor’s degree in journalism from San Jose State University and an MBA from Santa Clara University. 
 
Hoops was born on the island of Trinidad, grew up in Texas and California, and lives in downtown Indianapolis with his wife, Dorene; son, Cannon; and daughter, Avalon.