100 Years of Advancing Destinations

LA is a hipster paradise in new tourism campaign aimed at millennials

Thursday, March 10, 2016

Looking to attract more millennial tourists, Discover Los Angeles portrays its city as a hipster paradise in a new campaign. The centerpiece of the effort, a 2-minute YouTube video, follows a young couple as they shop for vinyl, take pictures of their food, eat tacos from a food truck and pose for selfies during a whirlwind day in the city.