100 Years of Advancing Destinations

To Just Copy or Truly Collaborate? HB Associates and CVB Sales Pros


empowerMINT, an initiative of Destination Marketing Association International (DMAI) that advocates for the DMO value proposition in the meetings community, and HelmsBriscoe who serves their clients with streamlining the meetings procurement process, continue to join forces to better serve any organization looking to find the right fit for any size meeting. The HB Associate and their CVB Partner is certainly a powerful one-two punch to fully serve the meetings market! 

The HelmsBriscoe associates can rely on their DMO partners in any destination to provide the additional insurance of local expertise and direction. DMAI, as the trade association for DMOs has proactively worked with Helms Briscoe to open doors between DMO destination experts and HB associates to combine forces to make sure no opportunity is missed and to give a full arsenal of resources in the site selection process to the end user. 

Join us to learn more about our extended partnership, as more HB associates and CVB sales professionals build trusted relationships in the meetings marketplace to ultimately better serve the client and leverage each other’s value to the fullest extent possible in collaboration. 

During our webinar you will learn about: 

  • The joint efforts continuing between HelmsBriscoe and DMAI to “keep doors open” for mutually beneficial working relationships between HB Associates and CVB Sales Professionals.
  • Using DMAI’s empowerMINT Destination Profiles to send smarter RFPs and take full advantage of local expertise and decrease frustration in the seller’s marketplace.
  • Success stories and best practices from HB and CVBs who are working together to collaborate.


Danielle M. Boyles, Managing Director, HelmsBriscoe 
Terri Roberts, Training and Communications, empowerMINT


To Be Announced


This is a free, half-hour, online webinar for HB Associates and DMO professionals.

Space is limited. Reserve your seat now:

Tuesday, October 21, 2014, 2:00 - 2:30 PM EDT
Wednesday, October 22, 2014, 4:00 - 4:30 PM EDT