100 Years of Advancing Destinations

John Groh


President & CEO, Rockford Area CVB
DMAI Member Since: 1995

As the current head of the RACVB, John is responsible for growing the economy by overseeing the marketing of Illinois’ second largest metro region. John served the organization in several marketing positions before joining the Rockford Chamber as executive vice president only to return to lead RACVB in 2009.

John is board president of Riverfront Museum Park, facilitator of Next Rockford, a gen x leadership group and as a board member of the Frank Lloyd Wright-designed Laurent House.
A highlight of his career, John played an active role a mayoral-appointed commission that restructured the oversight of the city’s multiple downtown entertainment venues; the results of which have been transformational.