100 Years of Advancing Destinations

It's time for the Moneyball of destination marketing

Thursday, March 17, 2016

Destination marketers are rising up. Or as some of them put it: geeking up. They’re daring to bypass their ad agencies and parse big data to figure how to convert their relatively small marketing budgets into higher-spending visitors and fill off-season vacancy gaps. And they are pointing to proof that it’s paying off.