100 Years of Advancing Destinations

Instagram influencers double the reach of Los Angeles' latest campaign

Thursday, July 17, 2014

DiscoverLA recently wrapped up a campaign that highlights celebrities’ and locals’ experience and love for the city. But when looking to spread the word on the #LAStory campaign and collect new submissions, the tourism board ditched traditional media buys for a new kind of influencer.

Link: 
http://multibriefs.com/ViewLink.php?i=53c80e254993e