100 Years of Advancing Destinations

Influencers with the most followers don't necessarily get the most likes

Thursday, May 12, 2016

In general, influencers’ influence is pretty effective. Data from RhythmOne found that average earned media value from US influencer marketing programs was 1.4 times as high in H1 2015 as the average in all of 2014, at $9.60 for every $1 spent, vs. $6.85 last year. Average earned media value was highest in the consumer packaged goods (CPG) food industry, at $14.29, followed by tourist destinations and travel ($12.54).