<img src="http://www.multibriefs.com/briefs/img/exclusive_content.png" border="0" align="left" hspace="5" vspace="5"> Television ad effectiveness isn't what it used to be. While market research has allowed for more accurate ad placement, businesses are not getting the returns they need without dumping millions of dollars on primetime spots. The marketing landscape has changed enough to give the most forward-thinking companies a fighting chance. The answer? Thought leadership.