100 Years of Advancing Destinations

Indiana restarts its tourism branding with new logo and campaign

Thursday, February 20, 2014

Visit Indiana discarded its tourism brand, “Restart Your Engines,” which it has used since 2006, in favor of the slogan “Honest to Goodness Indiana,” which it considers to be more authentic, statewide in focus, and forward-thinking.

Link: 
http://multibriefs.com/ViewLink.php?i=53064117c7535