100 Years of Advancing Destinations

How VisitBritain markets a mature brand to a new audience

Thursday, September 10, 2015

VisitBritain is responsible for promoting travel to England, Scotland, and Wales, but it needs to do that in new ways to remain relevant for younger, digital-savvy audiences keen on exploring areas outside London and Edinburgh, especially.

Link: 
http://multibriefs.com/ViewLink.php?i=55f097edb8092