100 Years of Advancing Destinations

How online marketing is changing travel

Thursday, October 30, 2014

The growth of online marketing, personalized marketing and mobile app use has changed the way travel companies do business. While TV ads and billboards are still relevant, online marketing rules these days. The digital marketing world is extremely competitive now, and the best companies have learned that it’s not just about following consumers around (or retargeting them) while they search the Internet—it’s about being as relevant as possible to targeted consumers.