100 Years of Advancing Destinations

How to measure the success of place branding initiatives

Thursday, January 14, 2016

A frequent question asked by those in charge of developing and managing the brand of their city, region, destination or country is how to measure the success, or effectiveness, of place branding initiatives. Here are some ideas and answers by world’s leading place branding thinkers, curated by The Place Brand Observer.

Link: 
http://multibriefs.com/ViewLink.php?i=5697fe63bf3f6