100 Years of Advancing Destinations

How destinations can engage in the real-time media space

Thursday, March 3, 2016

Media fragmentation and continued shrinking of editorial real estate posed new challenges for destinations in recent years. Relying heavily on traditional PR tactics, most destinations are struggling to adapt to the new media landscape and fully leverage organic PR opportunities to reach their audiences.

Link: 
http://multibriefs.com/ViewLink.php?i=56d8787ada190