100 Years of Advancing Destinations

How to build a better marketing budget

Thursday, July 18, 2013

Far too often, the way a marketing budget is defined is based solely on a dusty formula or rote thinking. That’s not just unfortunate, it’s a missed opportunity to truly contemplate innovative methods of creating and energizing customers, testing hypotheses and building brand equity.

Link: 
http://multibriefs.com/ViewLink.php?i=51e83ba914d3e