100 Years of Advancing Destinations

How Alabama is using barbecue to sell itself to the world

Thursday, April 9, 2015

The goal isn't just to market Alabama barbecue to outsiders (though of course it is primarily that). In the end, some hope the campaign will deepen the very meaning of barbecue in Alabama.

Link: 
http://multibriefs.com/ViewLink.php?i=5526d4d40c481