100 Years of Advancing Destinations

For head of New York tourism, 55 million visitors isn't enough

Thursday, July 10, 2014

NYC & Company estimates that each dollar a visitor spends translates into about $1.50 in economic activity, with that money changing hands repeatedly from merchant to employee to shopkeeper and so on. The agency’s current estimate for tourism’s economic impact this year is $61.1 billion, almost $9 billion shy of the goal for next year.