100 Years of Advancing Destinations

Hawaii to spend $1.5 million on Brand USA and search engines

Thursday, September 4, 2014

Hawaii is diversifying its international marketing strategy because it is cheaper to market to APAC visitors than to tourists from North America, and the APAC travelers tend to spend more when they arrive.

Link: 
http://multibriefs.com/ViewLink.php?i=54089a3e03f2b