100 Years of Advancing Destinations

The halo effect of tourism

Thursday, April 7, 2016

It is a common myth that tourism marketing promotes only tourism. In a recent study of tourism campaigns in nine states, the research firm of Longwoods International demonstrated how each state’s tourism promotion campaign created a “halo effect,” lifting not only visitorship but driving business development, real estate sales, purchase of second homes and even college recruitment.

Link: 
http://multibriefs.com/ViewLink.php?i=5706cb753fa8c