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Get More than Just Eyeballs on Your Ad: Media Coop with "Meetings & Conventions" and "Successful Meetings"


Media Coop with "Meetings & Conventions" and "Successful Meetings"

Do you ever wonder if anyone sees your ad?

And beyond seeing, how many read it?

And of those who read it, how many understand who you are and what you do for your clients?

Part of DMAI's industry messaging when communicating with meeting professionals is to educate them on the value of working with a DMO, and to provide them a single online location to find these destination experts at empowerMINT.com.

To support this strategy, DMAI's empowerMINT team is continuing to organize a multi-publication media coop, this fall with "Meetings & Conventions" and "Successful Meetings."

By consistently giving year-round visibility to the DMO industry in the meeting trade publications, together we push forward the message of the DMO value proposition in these publications through articles and testimonials then surrounded by participating DMO advertising. Content messaging, coordinated by DMAI's empowerMINT team, will ensure strong language consistent with the DMO brand promise.

"Meetings & Conventions," "Successful Meetings," and DMAI are collaborating to provide all planners a special, educational feature – “CVB Services: Why Planners Choose Not to Go It Alone” – a must-read issue to debut in October 2013, providing all the key benefits, value and extended services that DMOs provide to support their future meetings.

Why should your DMO participate in advertising in this exclusive supplement?

This opportunity provides unprecedented exposure to over 93,000 unduplicated meeting planners and owners and bonus IMEX America distribution.

The CVB Services Supplement will be e-mailed directly to Northstar’s full industry database, reaching an additional 159,000 meeting and incentive buyers.

DMOs subscribing to empowerMINT get an additional 15% discount off special DMAI rates.

"Meetings & Conventions" and "Successful Meetings" are proud supporters of the DMO value proposition, and our media coop is a critical part of the DMO industry’s campaign designed to increase the DMO's visibility and drive home the message that DMOs are the best first point of contact to help planners find the right fit for any size meeting.

Interested in participating? Learn more about this opportunity now. Ad close: August 26, 2013