100 Years of Advancing Destinations

Gary Sherwin, CDME

President & CEO, Visit Newport Beach Inc.
DMAI Member Since: 1995

Gary is a 24 year veteran of the destination marketing industry. Prior to joining Newport Beach, he served as Vice President, Market Development for the Palm Springs Desert Resorts Convention and Visitors Authority, where he co-authored a book published by DMAI, Destination BrandScience, which is now the standard for destination brand development.

Gary, a graduate of California State University Fullerton, was named to the school’s Wall of Fame in 2000 and is an adjunct member of the faculty. He is also an instructor and co-creator of the DMAI CDME Brand and Positioning course.

Currently he is the Vice President of the Orange County Tourism Council and is Second Vice Chairman of the California Travel Industry Association Board of Directors.