100 Years of Advancing Destinations

Foundation Supported Education

The Destination & Travel Foundation is committed to enhancing the destination marketing and travel professions by providing educational resources for individuals at every level in their career, from students all the way to DMO executives.

DMAI Education & Events

The Destination & Travel Foundation help to fund a variety of DMAI educational resources aimed at advancing the DMO professional in their career and improve the overall effectiveness of their organization. Whether it’s a shirtsleeve, executive forum or certification program, all events are designed in collaboration with industry professionals, to ensure we continue to address the issues and challenges facing DMOs on a day-to-day basis.

Learn more

Junior Achievement USA® Travel & Tourism

Exploring Futures: Curriculum & Careers in Travel, Tourism & Hospitality is a Junior Achievement USA®(JA) program designed to introduce middle and high school students—future job-seekers, entrepreneurs and tomorrow’s community leaders—to the travel, tourism and hospitality industry and its economic and social impact on communities at the local, state and national level. 

It also provides resources on career opportunities and the job skills necessary for a wide range of industry sectors, including destinations. 

Key program components include:

  • Travel and Tourism Supplements: Students explore travel and tourism through in-class supplemental lessons that encourage them to consider careers in the industry.  
  • Onsite Job Shadow Experiences: Students learn in a job shadow experience where a workplace host highlights their particular segment of the industry.
  • Online Interactive Digital Lessons: Students learn independently outside of the classroom with Destination Build (exploring the decisions made by city leaders and planners to increase local tourism in a community) and Globetrotter (exploring a sampling of careers in travel and tourism on five continents).
  • Online Career Center:Students search a career cluster providing non-stop access to industry information and resources including exciting vocation possibilities.
  • Contests: Students enter periodic educational contests with industry travel prizes that broaden the reach of the program and encourage wider participation.

Volunteers are needed in the classroom and for hosting site and Job Shadow visits.  Comprehensive, detailed lesson plans and site guides are already developed; all that is needed is you!  Interested in investing your time to help educate and energize the travel and tourism leaders of tomorrow?  Contact your local Junior Achievement office or Laurie Onstott at Junior Achievement USA.


The Destination & Travel Foundation provides support for educationally‐based projects that align with DMAI’s Strategic Plan or have a potential broad impact on the destination marketing and travel industry as a whole. Grants will be evaluated by the Grant Review Committee and recommended for Board of Trustees approval based on the following criteria:

  • Alignment with the Foundation’s Mission
  • Ability to translate into key research, resources or education across the destination marketing industry
  • Expected metrics and significant industry impact
  • Meeting the needs of the broad destination marketing membership or industry

Download the grant application in the upper right-hand corner of this page for consideration.