100 Years of Advancing Destinations

Everyone in travel needs to welcome the HENRYs

Thursday, January 7, 2016

We’re always looking to define and segment our audience so that we can better understand and target customers. Think YUPPIES (Young Urban Professionals), DINKS (Double Income No Kids), MARPIES (Middle Aged Rural Professionals), YUMMIES (Young Upwardly Mobile Mommies), MOBYs (Mommy Older, Baby Younger) and more. Now welcome the HENRYs — High Earners Not Rich Yet.