100 Years of Advancing Destinations

Ecuador continues US tourism push with digital focus

Thursday, May 28, 2015

Ecuador’s official tourism organization is launching the second phase of its “All You Need Is Ecuador” campaign, an effort that included the first-ever foreign-sponsored Super Bowl ad. The organization is committing $9 million of a $28 million global budget to an integrated marketing campaign in the U.S., including TV, print, online, and public events in New York, Massachusetts, Connecticut, Florida, and California kicking off next month.