100 Years of Advancing Destinations

Economic Value of Your Meetings

With meetings and events contributing $106 billion to GDP in the United States alone, DMAI and our member DMOs are dedicated to helping you prove the economic value of your events to our city officials and community stakeholders in order to grow the meetings and conventions industry. Find out exactly what piece of the multi-billion dollar pie your meeting or event contributed.

Event Impact Calculator
Event Impact Calculator

By working with a DMO, uncover the economic impact of your meeting, convention, tradeshow -- and soon, sporting event! -- to one of over 110 destinations in the U.S. using this industry standard.

In 2011, DMAI and Tourism Economics, a subsidiary of Oxford Economics, teamed up to arm DMOs with the Event Impact Calculator designed to capture the economic value that a meeting, convention, or trade show brings to a destination in terms of spending, jobs supported, and taxes generated.

Why is it important?

Beyond communicating the financial and non-financial impact of your programs to your organizational stakeholders and attendees, you can now illustrate the full impact of an event on the host city as well, giving your organization a completely different definition of your event’s ROI.

Where can I get it?

Currently, over 110 DMOs in the U.S.’s top meeting destinations are actively using the Event Impact Calculator to more accurately estimate the full value of a specific event and are equipped to work with meeting professionals on understanding the impact of an event in their respective destinations.

Please ask your host city DMO if they apply this industry-wide standard to measuring the full economic value of your event.

Still have questions?

Contact Joy Lin, Manager of Client Services, empowerMINT.com and Event Impact Calculator at jlin@destinationmarketing.org.