100 Years of Advancing Destinations

An Easy (and Very Personal) Way to Enlighten and Excite Planners about Your Destination


You are passionate about the uniqueness of your destination, the notable hotels and venues, and the “can’t get anywhere else” service and commitment of your DMO. The greatest benefit of such passion is that it integrates into the most influential way of getting in touch with the planners you want to reach: Word of mouth.

Testimonials provide us clues into what we are “buying into,” be it a new product, service, experience, or connection. The power of a recommendation from someone in the same business is even greater, which is why DMAI’s empowerMINT team continuously provides the opportunity for you to share your testimonials with us – and we share them with meeting professionals, far and wide.

It’s simple:

  1. I will give you a few questions to answer from your own experience.
  2. Find a planner who loves you and your destination, and ask him or her to do the same.

After compiling your answers, I work directly with your meeting planner to complete two short and sweet blog posts that not only showcase your destination, but also the support and expertise you provide.

Because nothing speaks to planners better than peer-to-peer insight and recommendation, we make this content available in a variety of formats, under “Planner Perspective” and “CVB Voice” on our blog; pushed out to other places planners visit online like newsletters, LinkedIn, and industry partner sites; and help you repurpose them into your own customized e-books for your own database and distribution.

While empowerMINT subscribers enjoy this kind of marketing exposure at no cost, as it is included in our mission to promote the value of using a CVB to the meetings community, we as the empowerMINT staff are always thrilled to provide insight and advice to any industry organization seeking to expand their reach in destination sales.

Contact me at troberts@destinationmarketing.org to get started. I look forward to hearing from you!