100 Years of Advancing Destinations

In the earbud era, sonic branding is marketing's biggest missed opportunity

Thursday, May 12, 2016

The travel industry is starting to embrace sonic strategies and finding great success. This is a category where consumers face a wide spectrum of choices to scratch the get-out-of-town itch. Today, state tourism boards, convention and visitor bureaus, and hotel chains work with music curators at Pandora to create sonic identities on the platform by creating brand stations, customized for their target audiences.