100 Years of Advancing Destinations

Dubai embarks on marketing transition

Thursday, May 8, 2014

A new marketing blueprint for Dubai is an integral part of its strategy to achieve its hefty 2020 tourism targets, by repositioning it from a "must-see" to "must-be-experienced" destination.

Link: 
http://multibriefs.com/ViewLink.php?i=536bbf7a598ad